What does the brand name of a drug represent?

The brand name of a drug represents a more memorable name that is recognized by the public and used for marketing purposes. These names are created by the pharmaceutical company that develops the drug, making them easier to remember and pronounce compared to their generic counterparts or chemical names. The brand name often conveys some marketable characteristic of the drug or its intended use, establishing a connection with potential users and healthcare providers.

This approach helps to promote the drug and differentiate it from other medications, especially within a competitive market. The branding is crucial for patient awareness and can significantly influence prescribing practices by healthcare professionals.